ERIC Number: EJ570021
Record Type: CIJE
Publication Date: 1998
Reference Count: 0
Navigating the Web with a Typology of Corporate Uses.
Hoger, Elizabeth A.; Cappel, James J.; Myerscough, Mark A.
Business Communication Quarterly, v61 n2 p39-47 Jun 1998
Describes a typology of business uses of the World Wide Web for electronic commerce. Gives examples of each type. Offers a sample assignment to show how the typology can be used in directing Web exploration, integrating the typology into an analytical assignment that analyzes a Web site using business communication concepts, and presenting the results in an oral presentation. (SR)
Publication Type: Guides - Classroom - Teacher; Journal Articles
Education Level: N/A
Authoring Institution: N/A