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ERIC Number: EJ570020
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-1080-5699
A Focus on Focus Groups.
Quible, Zane K.
Business Communication Quarterly, v61 n2 p28-38 Jun 1998
Argues that focus groups provide users with valuable qualitative data not readily obtained with any other data-collection technique. Describes the focus-group process, including participant selection, moderator role, phases of the process, and advantages and disadvantages. Suggests ways that business communication instructors can incorporate the process in their classes. (SR)
Publication Type: Guides - Classroom - Teacher; Journal Articles; Reports - General
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A