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ERIC Number: EJ569952
Record Type: CIJE
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1080-5699
Telling Business Stories (My Favorite Assignment).
Loughman, Thomas
Business Communication Quarterly, v60 n4 p85-87 Dec 1997
Describes two exercises in story telling used in a variety of business and business communication classes that encourage students to engage actively in course material and to participate in class discussions: (1) applying course concepts and terminology to news items read outside of class; and (2) honing their skills at audience analysis and tailoring messages to fit particular readers. (SR)
Publication Type: Guides - Classroom - Teacher; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A