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ERIC Number: EJ567501
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0019-042X
Translation Assessment: Notes on the Interlingual Transfer of an Advertising Text.
Horton, David
IRAL, v36 n2 p95-119 May 1998
Attempts to measure translation quality raise important questions about the nature of textual transfer, the relationship between source- and target-language texts, and translation functions. Examination of a typical advertising text, translated from English to German, shows the degree of freedom with which texts are manipulated in professional practice and demonstrates difficulties that this presents for quality assessment. (Author/MSE)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A