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ERIC Number: EJ567270
Record Type: CIJE
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-1077-6990
Prime-Time Stereotyping on the New Television Networks.
Eaton, B. Carol
Journalism and Mass Communication Quarterly, v74 n4 p859-72 Win 1997
Finds that women are underrepresented in all five television networks' promotional announcements (ABC, CBS, NBC, Fox, and UPN), and that stereotypical portrayals of women in these announcements varied due to the television network's target audience: announcements on networks seeking a younger male audience contained more stereotypical female characters than network programming produced for a more general audience. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A