ERIC Number: EJ567046
Record Type: CIJE
Publication Date: 1998
Reference Count: 0
Toward Optimal Use of Video in Management Education: Examining the Evidence.
Marx, Robert D.; Frost, Peter J.
Journal of Management Development, v17 n4 p243-50 1998
Reviews research on video in management education to identify uses. Recommends (1) using video for heightening affective arousal and responsiveness to instruction; (2) increasing comprehension from videos by having an educational objective in mind; and (3) recognizing that content comprehension is best attained through print. (SK)
Publication Type: Information Analyses; Journal Articles
Education Level: N/A
Authoring Institution: N/A