ERIC Number: EJ566435
Record Type: CIJE
Publication Date: 1998
Reference Count: N/A
Learning the Ropes.
Kelly, Kathleen S.
Currents, v24 n6 p26-28,30-31 Jun 1998
A public relations model provided the basis for the five-step ROPES college fund-raising model: (1) research on the institution, the funding opportunity, and the publics targeted; (2) objective setting for both office output and program impact; (3) programming to meet those objectives; (4) evaluation of the effectiveness, not just efficiency, of fund-raising efforts; and (5) stewardship of gifts. (MSE)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A