ERIC Number: EJ565934
Record Type: CIJE
Publication Date: 1998
Predictors of Student Academic Performance in the Introductory Marketing Course.
Borde, Stephen F.
Journal of Education for Business, v73 n5 p302-06 May-Jun 1998
For marketing students (n=349), grade point average was the most important predictor of academic performance; transfers from community college and students with heavy work commitments performed less well; and gender, age, and extracurricular activities were unrelated to performance. These characteristics explained 40% of variance in performance. (SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A