ERIC Number: EJ565063
Record Type: CIJE
Publication Date: 1997
Reference Count: 0
Communication in the Age of Negotiation (1997 International Communication Association Presidential Address).
Deetz, Stanley A.
Journal of Communication, v47 n4 p118-35 Aut 1997
Describes the contemporary societal context to which the work of communication studies must respond. Discusses ongoing social changes and the issue of social consensus. Discusses three perspectives (new traditionalism, science and commerce, and cynical opportunism) that propose solutions to these dilemmas. Argues that communication studies can help make mutually satisfying decisions in contexts where fundamental consensus is absent. (SR)
Publication Type: Journal Articles; Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A