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ERIC Number: EJ563805
Record Type: Journal
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1077-6958
Negotiation as a Model for Teaching Public Relations Professionalism.
Saunders, Martha Dunagin; Perrigo, Eileen
Journalism and Mass Communication Educator, v52 n4 p57-65 Win 1998
Shows that negotiation provides an effective model for teaching public relations professionalism. Describes how two professors in a public relations class used a negotiation model to teach students to simultaneously balance the two components of professionalism: ethical considerations and pragmatic, problem-solving measures. (SR)
Publication Type: Journal Articles; Reports - Descriptive; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A