ERIC Number: EJ563804
Record Type: CIJE
Publication Date: 1998
Reference Count: 0
Public Relations Executives View the Curriculum: A Needs Assessment.
Guiniven, John E.
Journalism and Mass Communication Educator, v52 n4 p48-56 Win 1998
Presents results of survey of senior level public relations executives in for-profit organizations, regarding: what courses should be taught in a public relations curriculum; skills public relations graduates should take into their first jobs; the skill-level of recent hires; and in what department, school, or college public relations should be taught. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A