ERIC Number: EJ563774
Record Type: Journal
Publication Date: 1998
Reference Count: N/A
Marketing Crises in Tourism: Communication Strategies in the United States and Spain.
Gonzalez-Herrero, Alfonso; Pratt, Cornelius B.
Public Relations Review, v24 n1 p83-97 Spr 1998
Compares crisis-response strategies of marketing-communication professionals in tourism organizations (TOs) in the United States and Spain. Reports the extent to which they use proven crisis-management strategies. Indicates significant differences between the countries' TOs in both their extant plans for responding to marketing crises and in their strategies for handling them. (PA)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Spain; United States