ERIC Number: EJ563773
Record Type: CIJE
Publication Date: 1998
Reference Count: 0
Public Relations Internship System Evaluation: Criteria and a Preliminary Instrument.
Gibson, Dirk C.
Public Relations Review, v24 n1 p67-82 Spr 1998
Presents an instrument for measuring, comparing, and evaluating public relations internship programs consisting of a series of 10 value judgments as to what is optimal in public relations internships: student autonomy; public relations broadly defined; student responsibility; flexibility; limited faculty involvement; appropriate credit; internship contracts; appropriate assessment; allow prestige firms; and voluntary, not mandatory internships. (PA)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A