ERIC Number: EJ563772
Record Type: CIJE
Publication Date: 1998
Reference Count: 0
Relationship Management in Public Relations: Dimensions of an Organization-Public Relationship.
Ledingham, John A.; Bruning, Stephen D.
Public Relations Review, v24 n1 p55-65 Spr 1998
States that scholars and practitioners are defining public relations as relationship management. Identifies, through qualitative research and verifies through quantitative research, relationship dimensions upon which good organization-public relationships are initiated, developed, and maintained. Surveys 384 telephone subscribers in territories competing for local phone service. Indicates that relationship dimensions of trust and commitment differentiate respondents who would stay with their provider. (PA)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A