ERIC Number: EJ563771
Record Type: CIJE
Publication Date: 1998
Reference Count: 0
Negative Connotations in the Use of the Term "Public Relations" in the Print Media.
Henderson, Julie K.
Public Relations Review, v24 n1 p45-54 Spr 1998
Develops a taxonomy of the connotative meanings of the term "public relations" using 100 articles chosen from the popular press that yielded 254 uses of the term. Lists eight categories; finds that less than 5% were judged to use the term correctly; 37% were negative; and only 17% were positive. (PA)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A