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ERIC Number: EJ563770
Record Type: Journal
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0363-8111
A Semiotic Approach to the Internal Functioning of Publics: Implications for Strategic Communication and Public Relations.
Botan, Carl H.; Soto, Francisco
Public Relations Review, v24 n1 p21-44 Spr 1998
Challenges the prevailing view of publics as relative entities. Reviews the two primary schools of semiotics, Saussrean and Peircean, arguing for the utility of the latter. Concludes that a public can be best understood as an ongoing process of agreement upon an interpretation, and that the public may develop a more sophisticated, insightful interpretation. (PA)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A