ERIC Number: EJ563743
Record Type: Journal
Publication Date: 1998
Reference Count: N/A
Uses and Gratifications of the World Wide Web: From Couch Potato to Web Potato.
Kaye, Barbara K.
New Jersey Journal of Communication, v6 n1 p21-40 Spr 1998
Investigates uses and gratifications of the World Wide Web and its impact on traditional mass media, especially television. Identifies six Web use motivations: entertainment, social interaction, passing of time, escape, information, and Web site preference. Examines relationships between each use motivation and Web affinity, perceived realism, and ease of use. (PA)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A