ERIC Number: EJ563594
Record Type: CIJE
Publication Date: 1998
Reference Count: N/A
The Necessary Art of Persuasion.
Conger, Jay A.
Harvard Business Review, v76 n3 p84-95 May-Jun 1998
Discusses the importance of persuasion in business and offers four essential steps to effective persuasion: establish credibility, identify common ground, use vivid language and compelling evidence, and connect emotionally with the audience. (JOW)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A