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ERIC Number: EJ563046
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-2151-9390
Marketing: Meeting the Changing Needs of the People You Serve.
Truax, Pamela Larson; Myron, Monique Reece
Catalyst, v27 n1 p11-14 Win 1998
Proposes developing marketing into a discipline, which would help organizations respond appropriately and profitably to changing market demands. Asserts that using the PRAISE Marketing Process as a model may assist businesses in defining a marketing purpose, and helping them research, implement, and evaluate their marketing plans. (VWC)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A