ERIC Number: EJ562903
Record Type: Journal
Publication Date: 1998
Reference Count: N/A
Commercial WWW Site Appeal: How Does It Affect Online Food and Drink Consumers' Purchasing Behavior?
White, Gregory K.; Manning, Barbara J.
Internet Research, v8 n1 p32-38 1998
Reports on an online survey of consumer attitudes toward online storefronts marketing barbecue sauce, cheese, olive oil, potato chips, and other specialty food products. The relationship between consumer attitudes toward Web sites and the likelihood of purchase, as well as demographic factors related to online food and drink buying, are described. (PEN)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A