ERIC Number: EJ562835
Record Type: CIJE
Publication Date: 1998
Reference Count: N/A
World-Class Annual Funds.
Hummerstone, Robert G.
Currents, v24 n4 p40-45 Apr 1998
Discussion of techniques for college and university fundraising among international alumni looks at targeting prospective donors and their parents, keeping prospects connected to the institution through overseas student and faculty activities and alumni volunteers, communicating the importance of philanthropy, selecting a language to use, and making the appeal. (MSE)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A