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ERIC Number: EJ562829
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1068-1027
Where Consumer Has Become King.
Johnson, Robert E.
Trusteeship, v6 n2 p26-29 Mar-Apr 1998
Higher education marketing is about to enter a new stage of sophistication, responsibility, and status as consumer pressure increases competition. To develop more effective marketing plans, trustees need in-depth knowledge of their institutions, understand the power of the consumer to shape higher education, and anticipate more complex and individualized communications to prospective students. (MSE)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Policymakers
Language: English
Sponsor: N/A
Authoring Institution: N/A