ERIC Number: EJ562829
Record Type: CIJE
Publication Date: 1998
Reference Count: N/A
Where Consumer Has Become King.
Johnson, Robert E.
Trusteeship, v6 n2 p26-29 Mar-Apr 1998
Higher education marketing is about to enter a new stage of sophistication, responsibility, and status as consumer pressure increases competition. To develop more effective marketing plans, trustees need in-depth knowledge of their institutions, understand the power of the consumer to shape higher education, and anticipate more complex and individualized communications to prospective students. (MSE)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A