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ERIC Number: EJ559869
Record Type: CIJE
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0026-914X
School Marketing: Plans, Practice and Perseverance.
Keebler, Barbara
Momentum, v28 n4 p11-13 Nov 1997
Reviews four essential factors to consider in a school marketing plan: the message, the audit, the committee, and the time frame. Argues that central to developing a marketing plan is the creation of focus groups composed of a diverse cross-section of the community to discuss the strengths and weaknesses of the school. (JDI)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A