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ERIC Number: EJ559406
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0363-8111
Selected Bibliography of Articles, Books, and Papers Relating to Research for Measuring and Evaluating Public Relations Effectiveness.
Lindenmann, Walter K., Comp.
Public Relations Review, v23 n4 p402-08 Win 1997
Cites 64 journal articles, papers, book chapters, and monographs on the topic of research for measuring and evaluating public relations effectiveness published between 1963 and 1997. (PA)
Publication Type: Journal Articles; Reference Materials - Bibliographies
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A