ERIC Number: EJ559405
Record Type: Journal
Publication Date: 1997
Reference Count: N/A
Setting Minimum Standards for Measuring Public Relations Effectiveness.
Lindenmann, Walter K.
Public Relations Review, v23 n4 p391-402 Win 1997
Reviews and discusses the new 28-page booklet defining "Guidelines and Standards for Measuring and Evaluating PR Effectiveness." States that it is the result of a nine-month project carried out by an eight-member task force. (PA)
Publication Type: Guides - General; Journal Articles
Education Level: N/A
Authoring Institution: N/A