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ERIC Number: EJ559405
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0363-8111
Setting Minimum Standards for Measuring Public Relations Effectiveness.
Lindenmann, Walter K.
Public Relations Review, v23 n4 p391-402 Win 1997
Reviews and discusses the new 28-page booklet defining "Guidelines and Standards for Measuring and Evaluating PR Effectiveness." States that it is the result of a nine-month project carried out by an eight-member task force. (PA)
Publication Type: Guides - General; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A