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ERIC Number: EJ559359
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1077-6990
Considering Interacting Factors in the Third-Person Effect: Argument Strength and Social Distance.
White, H. Allen
Journalism and Mass Communication Quarterly, v74 n3 p557-64 Aut 1997
Explores the possible relationship among issue involvement, argument strength, and the third-person effect. Finds that undergraduate students tend to believe that "others" will be more affected than themselves by a persuasive message that contains weak argumentation but that "others" will be less affected than themselves by a persuasive message that contains strong argumentation. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A