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ERIC Number: EJ559194
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1051-0834
Modeling Preference for Agricultural College Publications: A Readership Study of Missouri's "Focus21."
Tucker, Mark; Wood-Turley, Sharon; Truong, Linh
Journal of Applied Communications, v81 n4 p18-40 1997
A survey of 392 readers of the University of Missouri agricultural college's magazine received 186 responses. Level of interest and source credibility were important preferences for alumni but less useful in explaining faculty preferences. (SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A