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ERIC Number: EJ558469
Record Type: CIJE
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0883-8151
Viewing Age: Lifespan Identity and Television Viewing Choices.
Harwood, Jake
Journal of Broadcasting and Electronic Media, v41 n2 p203-13 Spr 1997
Introduces a theoretical perspective on media viewing choices, grounded in social identity theory. Content analysis demonstrates that child, younger adult, and older adult television viewers show a preference for viewing characters of their own age. The experiment demonstrates that young adults' preference for viewing young adult characters exists even when the content of the program is controlled. (Author/AEF)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A