ERIC Number: EJ557178
Record Type: CIJE
Publication Date: 1996
Reference Count: N/A
Advertising on the World Wide Web: Issues and Policies for Not-for-Profit Organizations.
Snyder, Herbert; Rosenbaum, Howard
Proceedings of the ASIS Annual Meeting, v33 p186-92 1996
Discusses advertising on the World Wide Web and examines the issues that have to be resolved before such activities can proceed. Suggests a boilerplate policy for other institutions that may wish to explore this avenue for publicity and revenue generation. (Author/AEF)
Publication Type: Journal Articles; Reports - Evaluative; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the ASIS Annual Meeting (Baltimore, MD, October 21-24, 1996).