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ERIC Number: EJ557071
Record Type: CIJE
Publication Date: 1997
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0748-478X
A United Front.
Olien, David W.
Currents, v23 n10 p38-42,44 Nov-Dec 1997
College public relations and government relations officers have traditionally come from different backgrounds and have different ways of communicating. In future, they must work together to preserve and enhance quality, despite increased competition for state and federal support. Successful institutions have cultivated such cooperation. Approaches include launching specific, coordinated assaults, creating special events, and working on stories together. (MSE)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A