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ERIC Number: EJ557070
Record Type: CIJE
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0748-478X
The Next Generation.
Flessner, Bruce
Currents, v23 n10 p14-18,20 Nov-Dec 1997
Predicts the nature of college fund-raising campaigns in 2007, based on recent trends. Notes that campaigns will be shaped by student enrollment growth, competition for diminishing public dollars, and polarization of American incomes. Argues that campaigns should only be long enough to meet objectives, fit within a long-range advancement plan, and go public with goals later. (MSE)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A