ERIC Number: EJ555914
Record Type: CIJE
Publication Date: 1998
Reference Count: 0
Using Public Relations to Protect and Promote the Community College Image.
Harris, Brice W.
Community College Journal, v68 n3 p21-24 Dec-Jan 1998
Describes the need for the use of public relations professionals in advancement units--structures designed to help community colleges meet the increasing demands of image development, enrollment management, and fundraising. Gives suggestions for creating and maintaining a public relations department that protects and promotes the college's reputation. (VWC)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A