ERIC Number: EJ555379
Record Type: Journal
Publication Date: 1997
Reference Count: N/A
Strategic Planning: How "Bifocal Vision" and a Living Document Create Success.
Kryder, Leeanne G.
Technical Communication: Journal of the Society for Technical Communication, v44 n4 p382-89 Nov 1997
States that "bifocal vision" allows workers to commit to a plan yet adapt to changes in business environment. Finds that written and oral communication are essential to the success of any strategic plan and that communication skills make technical communicators valuable corporate assets. Advocates introducing technical communication students to the concepts of strategy and strategic planning. (PA)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A