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ERIC Number: EJ555301
Record Type: CIJE
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0021-9916
Contrasting Attributes of Preventive Health Innovations.
Meyer, Marcy; Johnson, J. David; Ethington, Caroline
Journal of Communication, v47 n2 p112-31 Spr 1997
Uses diffusion of innovations theory to contrast three different preventive health interventions (undertaken by the contractual network of the Cancer Information Service) by their innovation attributes. Shows that innovation attributes were rated differentially by organizational members, depending on the nature of the specific intervention, suggesting important theoretical and policy implications. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A