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ERIC Number: EJ555262
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0047-2379
Informational and Symbolic Content of Over-the-Counter Drug Advertising on Television.
Tsao, James C.
Journal of Drug Education, v27 n2 p173-97 1997
Empirically analyzed the informational and symbolic content of 150 over-the-counter drug commercials on television. Results suggest that these ads tend to focus on what the drug will do for the consumer, rather than on the reasons why the drug should be ingested. Educational commitment seemed absent in promotional efforts. (RJM)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A