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ERIC Number: EJ555092
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1067-828X
Persuasive Communication in the Mass Media: Implications for Preventing Drug-Related Behavior among Youth.
Davis, Norris
Journal of Child and Adolescent Substance Abuse, v6 n2 p49-56 1997
Discusses the efficacy of anti-drug public service announcements (PSAs) for preventing drug-related behavior (DRB) among youth. Focuses on persuasive communication and drug prevention and the factors associated with DRB. Claims that the success of any anti-drug PSA will be limited to that scope of behavior targeted for change. (RJM)
Publication Type: Information Analyses; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A