ERIC Number: EJ555028
Record Type: CIJE
Publication Date: 1997
Reference Count: 0
Speaker Credibility in Persuasive Work Situations.
Krapels, Roberta H.; Arnold, Vanessa D.
Business Education Forum, v52 n2 p24-26 Dec 1997
The study of persuasion is a significant means of dealing with others in the business environment. Speaker credibility and methods of establishing credibility are essential elements in the process of educating students for and about business. (JOW)
Publication Type: Journal Articles
Education Level: N/A
Authoring Institution: N/A