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ERIC Number: EJ554438
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0044-0728
How Do Parents Really Choose Early Childhood Programs?
Zinzeleta, Ellen; Little, Nancy King
Young Children, v52 n7 p8-11 Nov 1997
Contends that parents choose and are satisfied with substandard child care. Explores how educators expect available resources to influence parents' child care choices and how parents actually choose child care. Discusses possible explanations, including incongruence between parents' and educators' basic beliefs and values relating to child care choice; recommends using social-marketing frameworks. (SD)
Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A