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ERIC Number: EJ554094
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1047-8485
Involved Constituencies: Creating an External Support Network at a Metropolitan University.
Walker, Bill; Lee, Joni
Metropolitan Universities: An International Forum, v8 n2 p57-68 Fall 1997
Argues that when viewed as resources, constituencies of metropolitan universities can be used to effectively communicate institutional quality and garner new support. Outlines steps that external relations professionals can take to create involved constituencies for the university. Notes effective use of alumni in legislative efforts and creation of constituencies around key issues at the University of Arkansas, Little Rock. (Author/MSE)
Publication Type: Guides - Non-Classroom; Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A