ERIC Number: EJ554091
Record Type: Journal
Publication Date: 1997
Reference Count: N/A
A First Campaign: The Case Study of the University of Massachusetts Boston.
Luck, Michael F.; Walling, Willoughby G.
Metropolitan Universities: An International Forum, v8 n2 p21-30 Fall 1997
Fund-raising professionals explain why private fund raising is important for metropolitan public universities, and describe the beginning of a $50-million campaign at the University of Massachusetts, Boston, a 33-year-old institution that had never mounted a major fund-raising effort. Development of campaign strategy, key campaign elements, and early successes are discussed. (Author/MSE)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A