ERIC Number: EJ553727
Record Type: Journal
Publication Date: 1997
Reference Count: N/A
National Preferences in Business and Communication Education: A Survey Update.
Winsor, Jerry L.; Curtis, Dan B.; Stephens, Ronald D.
Journal of the Association for Communication Administration (JACA), n3 p170-79 Sep 1997
Proposes substituting the usual 124 credits to graduate college with a competency-based model sustained by multiple assessments of the product (student); clients' wishes (hiring companies); and the process itself (educational program). Surveys 1000 human resources managers concerning hiring practices, job performance criteria, specific course values, and ideal management profile. Finds basic oral and written communication skills important. (PA)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A