ERIC Number: EJ553700
Record Type: CIJE
Publication Date: 1997
Reference Count: 0
Ethics in Strategic Communication Campaigns: The Case for a New Approach to Public Relations.
Journal of Business Communication, v34 n2 p188-202 Apr 1997
Uses the example of public relations to describe important distinctions between monologic and dialogic campaigns. Explains why the dominant monological approach to public relations has long been recognized as "ethically paralyzed." Suggests an ethically more viable dialogic approach. Discusses reasons the business community has been slow to adopt it and why its ethical and practical benefits outweigh these objections. (SR)
Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Note: Special Issue: Ethics of Business Communication.