ERIC Number: EJ553690
Record Type: CIJE
Publication Date: 1997
Reference Count: 0
Schema Theory Compared to Text-centered Theory as an Explanation for the Reader's Understanding of a Business Message.
Faris, Kay A.; Smeltzer, Larry R.
Journal of Business Communication, v34 n1 p7-26 Jan 1997
Examines variables affecting reader understanding of business writing. Notes that 57 business students and 82 non-business students read either a coherent or a non-coherent version of the same text and then took a test measuring their comprehension. Finds that background knowledge (schema theory) affected a reader's ability to understand business communication, whereas coherence (text-centered theory) did not. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A