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ERIC Number: EJ553649
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0021-9436
The Legitimacy of Business Communication.
Krapels, Roberta H.; Arnold, Vanessa D.
Journal of Business Communication, v33 n3 p331-52 Jul 1996
Discusses the background of business communication as a profession and as an academic discipline. Describes Kenneth Boulding's model for establishing the legitimacy of a profession, and uses this model to advance the legitimacy of the profession of business communication. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Special Issue: Business Communication--Concepts and Contexts, Presents and Futures.