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ERIC Number: EJ553645
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0021-9436
Writing for Multiple Audiences: An Examination of Audience Concerns in a Hospitality Consulting Firm.
Huettman, Elizabeth
Journal of Business Communication, v33 n3 p257-73 Jul 1996
Presents a 30-month case study of how one business writer made decisions concerning audience. Suggests that audience theory does not adequately describe the cognitive and social decisions writers make in real-world professional contexts, with intrinsic internal factors such as writer's creditability, financial rewards, and promotions affecting decisions concerning audience more than the client's specific need for the report. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Special Issue: Business Communication--Concepts and Contexts, Presents and Futures.