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ERIC Number: EJ553300
Record Type: CIJE
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1901-0131
Reputation Management. Who Needs an Image?
Jackson, Pat
Techniques: Making Education and Career Connections, v72 n6 p26-27 Sep 1997
Differentiates between reputation and image and suggests that reputation is real and image is a false thing that can be built up and immediately shattered. Discusses a proactive approach to reputation management: setting out to establish and maintain a good reputation for an organization. (JOW)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A