ERIC Number: EJ553288
Record Type: CIJE
Publication Date: 1997
Reference Count: 0
Some Media Relations Success Stories.
Sperbeck, John M.
Journal of Applied Communications, v81 n3 p24-39 1997
A panel of 29 extension faculty/staff members who work well with the media were interviewed to identify ways to improve their media relations. Reasons for working with the media, ways to develop relationships with media representatives, and suggestions for creating a more favorable climate for media relations in universities were noted. (JOW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A