ERIC Number: EJ552578
Record Type: Journal
Publication Date: 1997
Reference Count: N/A
A New Approach to Learning: Strategic Alliances and High Technology.
Lowe, Philip M.; Sasso, John A.
T.H.E. Journal, v25 n3 p45-48 Oct 1997
Describes a partnership formed between Bentley College (Massachusetts) and General Mills to improve an undergraduate New Product Development course. Highlights include a team approach; the role of videoconferencing; developing a prototype product in the chemistry laboratory; feedback from General Mills; student reactions; and future possibilities. (LRW)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A