ERIC Number: EJ552377
Record Type: CIJE
Publication Date: 1997
Reference Count: 0
Evaluating the Enrollment Management Organization.
Huddleston, Thomas, Jr.; Rumbough, Lawrence P.
College and University, v72 n4 p2-5 Spr 1997
A survey of 385 higher education institutions, public and private, investigated the state of enrollment management operations, including their organizational composition, reporting structure, reasons for reconfiguration, and results of implementation. Findings indicated different reporting structures in private and public colleges. Motivation for change was to increase enrollment. Retention outcomes have not met expectations. Most report the model could be improved. (MSE)
Descriptors: Administrative Organization, Change Strategies, College Administration, College Admission, Enrollment Management, Higher Education, Models, National Surveys, Organizational Change, Power Structure, Private Colleges, Program Administration, Program Design, Public Colleges, Recordkeeping, School Holding Power, Student Recruitment
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A