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ERIC Number: EJ552339
Record Type: CIJE
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0897-5930
Designing an International Business Curriculum: A Market-Driven Approach.
Javalgi, Rajshekhar G.; Vogelsang-Coombs, Vera; Lawson, Diana A.; White, D. Steven
Journal of Teaching in International Business, v9 n2 p31-48 1997
Describes a market-driven approach to international business curriculum development used in creation of a curriculum for a new school of international business. The school's leadership sought input from over 100 chief executives to determine how to align the curriculum with international business needs, and conducted structured focus groups and a mail survey of 5,200 practitioners before designing a curriculum. (MSE)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
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